Holiday Season Prestige Fragrance Sales Up 4% in the US: NPD Group

Year-over-year sales grew by 4% from October 2 through December 3, 2022.

Author Image

By: Lianna Albrizio

Associate Editor

As the fastest-growing prestige beauty category in 2021, fragrance is showing signs of continued US growth in 2022, including the pivotal holiday season.    Fragrance dollar sales grew by 4% from October 2 through December 3, 2022, compared to the same period in 2021, according to The NPD Group. The category also outperformed overall discretionary general merchandise spending during key weeks, including Black Friday and Cyber Monday.   During this nine-week holiday period, fragra...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters